Earnest Lending Platform

Earnest Lending Platform

Earnest Lending Platform

PROJECT OVERVIEW

Founded in 2013, Earnest is a mission-driven fintech lender focused on helping young professionals navigate the complexity of student loans and personal debt.

I led design for a platform migration across Earnest’s lending products, balancing strategic systems thinking with hands-on execution. The initiative re-architected Earnest from a single-product experience into a scalable, multi-product platform and included a full end-to-end redesign of Earnest’s multi-million dollar flagship Refinance product.

Founded in 2013, Earnest is a mission-driven fintech lender focused on helping young professionals navigate the complexity of student loans and personal debt.

I led design for a platform migration across Earnest’s lending products, balancing strategic systems thinking with hands-on execution. The initiative re-architected Earnest from a single-product experience into a scalable, multi-product platform and included a full end-to-end redesign of Earnest’s multi-million dollar flagship Refinance product.

Founded in 2013, Earnest is a mission-driven fintech lender focused on helping young professionals navigate the complexity of student loans and personal debt.

I led design for a platform migration across Earnest’s lending products, balancing strategic systems thinking with hands-on execution. The initiative re-architected Earnest from a single-product experience into a scalable, multi-product platform and included a full end-to-end redesign of Earnest’s multi-million dollar flagship Refinance product.

MY ROLE

Lead Product Designer



CLIENT

Earnest

TIMELINE

2023-2024

Outcome

Outcome

Outcome

INCREASE IN TOTAL CONVERSION

+22%

+22%

+22%

MEDIAN TIME TO LOAN SIGN

3h26m
1h45m

3h26m
1h45m

3h26m1h45m

REDUCTION IN INPUT FIELDS VIA AUDIT

17→8 inputs

17→8 inputs

17→8 inputs

Key benefits

Drove $194M in incremental Refinance loan volume through improved conversion

Reduced median time to funnel completion by 50%

Launched a new Design System to enable consistent, scalable, accessible UI development

Completed full platform migration to unlock multi-product support and rapid funnel experimentation

Student Loan Refinance Funnel

Loan Servicing Product

Nucleus Design System

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© 2023 Bentley Wong