PROJECT OVERVIEW
MY ROLE
Lead Product Designer
CLIENT
Earnest
TIMELINE
2023-2024
INCREASE IN TOTAL CONVERSION
MEDIAN TIME TO LOAN SIGN
REDUCTION IN INPUT FIELDS VIA AUDIT
Key benefits
Drove $194M in incremental Refinance loan volume through improved conversion
Reduced median time to funnel completion by 50%
Launched a new Design System to enable consistent, scalable, accessible UI development
Completed full platform migration to unlock multi-product support and rapid funnel experimentation









